November 2009
2 posts
6 tags
Attention NYC: Tracking all chairs →
The “Real Good Experiment” is a new integrated campaign from mod furniture company BluDot and its agency Mono (Minneapolis, what?!) involving GPS-enabled chairs being dropped around NYC. The chairs will be followed online through discovery and transport to their new home, with their new owners becoming part of a documentary on the experiment. Extremely intriguing storytelling here....
3 tags
